Commit to the Cart – Session 2
January 28 @ 10:00 am - 11:30 am PST
How to you convert website visitors to website customers? The conversion rate from online stores to online sales is a significant challenge for small businesses. In this 3 part course, participants will design a strategic step by step plan to reach measurable sales goals through fundamental principles of marketing, sales and customer service.
Session One – Get to Know Your Customers
To sell to your customers, you must first get to know them. A review of fundamental marketing followed by an exploration of psychogeodemographics insights into shopping behaviours will be explored.
Session Two – Get Your Customers to Know You
To sell online, trust, relationship and reputation are key. Learn how to measure your digital engagement and develop that understanding, trust, brand awareness and ultimately, brand insistence. Strategic story telling is key.
Session Three – Build a Custom Plan for Your Goals
In this final session, participants will be taken through a step by step plan customized for their needs based on their unique selling proposition and exchange of value.
Participation in all three sessions is required. REGISTER by emailing email@example.com
Presented by: Louise Wallace, M.Pub
Louise Wallace Richmond owns Mediability Corporate Communications, a design and marketing firm in Salmon Arm BC. She has a background in economics and publishing and teaches part time at the Okanagan College School of Business.