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Launching an Effective Email Strategy

Course Description

Email Marketing makes money. In fact, a recent study showed that for every $1 you spend on email marketing, you can expect an average return of $38. Find out what you need to start an effective email marketing campaign and reach your target audience via their email inbox.

Join Mhairi Petrovic, Out-Smarts Marketing as she delivers an action plan to get your email strategy up and running.

What Will I Learn?

  1. How to integrate email into your overall marketing strategy
  2. Choose the best platform for your email marketing
  3. Understand the components of a successful email campaign
  4. Determine the success of your campaigns and test different approaches
  5. An action plan to start your email strategy
  6. The differences between some major email marketing platforms