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In response to COVID-19, businesses are leveraging technology to amend or introduce new online services and experiences in order to generate revenue and reach new audiences while their capacity to welcome visitors on-site is reduced. This session explores examples of tourism business innovations using technology to evolve business models, visitor services and experiences. David Gonella will kick start the Ideas Lab conversation, sharing how the Roots and Blues Festival has leveraged technology to pivot its business and drive new revenue and benefits for the organization.


  • Nov.9, 2020 @ 2pm PST session starts
  • Nov. 13, 2020 @ 10am PST session starts
  • Nov. 16, 2020 @ 2pm PST session starts