WEBINAR: The Value of Event Marketing in New Times

While many businesses have understood the value of  leverage their marketing initiatives through events for years, recent changes are requiring a fresh perspective. With current concerns about the global health pandemic, more and more events have shifted to delivering content online. There’s a problem, however: most of us are already tired of endless talking heads on our screen, event planners are struggling to determine what content, engagement and benefits they can offer online and businesses are trying to figure out how to connect with their target audience in a meaningful (and profitable) way. Embrace the new direction of virtual and hybrid events and let’s explore ways to make the most of the Value of Event Marketing in New Times.

Deliverables:

1) Understand the value of events in your marketing mix

2) Explore the value of sponsorship to reach your target market

3) Learn how virtual or hybrid events are important for relaunching marketing

4) Get tips and techniques for overcoming “zoom fatigue” and making your online content more engaging.

Heather Sharpe is a multi-award-winning Event Producer with many years of experience leading corporate and community strategic initiatives. Heather has decades of experience focusing on the technical, production aspects of events including the delivery of quality shows with audio-video and broadcast elements that has made it an easy transition to specializing in virtual and hybrid events.  As an experienced Marketing and Digital Media Manager, she has worked with some of Canada’s most successful brands.