WORKSHOP: The Dark Art of Pricing
March 4 @ 1:00 pm - 4:00 pm PST
Pricing is not accounting, it is marketing !
- How to use your Value Proposition
- The importance of 3: the Goldilocks effect on pricing
- How to sell your price
- How to avoid discounting
Goal of this talk: To give you a process to make a better guess about your pricing.
LIMITED SPACE!: Register by emailing: firstname.lastname@example.org
PRESENTED BY: Andrew Gregson, BA, MA, M.Sc.(Econ), Intent Financial
Degrees from the London School of Economics and The University of Western Ontario.
Andrew’s experience working with an international business consultancy and being a business owner for 15 years was the impetus for his book “Pricing Strategies for Small Businesses”. He brings his expertise in finance, operations, pricing and debt restructuring to the table.
Andrew has contributed to trade journals, “Spark” on CBC National Radio and has been a guest speaker at business networking groups, colleges, universities on his topics of expertise – pricing, exit plans and debt. He has also been a columnist for 2 years and a licensed financial broker for 10 years.
Andrew has experience in operating manufacturing companies spanning 40 years in Canada and the UK.