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Using digital channels and tools for selling isn’t new. Google, Blogging, podcasting and LinkedIn have all been around for close to 20 years. Up until recently they were seen as add-ons to a traditional sales and marketing process. Digital first sales and marketing was supposed evolve to dominate to in 5-10 years from now, but the present market conditions have accelerated the reality.

Today businesses that want to survive and thrive in the new normal have to shift their strategy to put digital tools, platforms, and networks on the top of the priority list. In this session Shane Gibson, author, speaker and sales thought leader will share:

• 10 shifts in the market all salespeople and business leaders need to address
• Success stories of organizations that have successfully and rapidly adopted to the new reality
• Key elements competencies of a digital first sales leader