EVENTS & WEBINARS
We embrace an inclusive community of female entrepreneurs who recognize we are all enriched by our diversity. We are committed to fostering an environment that advocates for respect, acceptance of others, and inclusion. All women are welcome here.
Reframe for Confidence
8 Weeks starting Thursday, May 6th on Zoom
9:00AM – 10:30AM
Who should attend?
Women looking to take the next step in their career or business.
Why you should attend?
- Women often feel less assured than men and evidence proves that to succeed confidence matters as much as competence.
- Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria, usually after meeting about 60%.
- LinkedIn behavioral data backs this up — women tend to screen themselves out of the conversation and end up applying to 20% fewer jobs than men.
- As women, we are 51% of the population, yet women only occupy 3.5% of the CEO roles in our country, according to a recent Canada-wide diversity study.
What you will get out of it?
- Transform Fear
- Build Confidence
- Set Goals and Meet them
- Let go of Excessive Expectation
- Communicate with Impact
Mary Mytting joined the Community Futures Team as Projects Coordinator. Her diverse background in business and not-for-profits, provides Community Futures with enhanced knowledge, skills, acumen and abilities to manage multiple projects; in particular, coordinating rural initiatives that include facilitating and delivering workshops in the rural areas of McBride, Valemount and Mackenzie.
With over two decades of entrepreneurship, sales and marketing experience, Mary is able to share her experiences while enhancing the clients’ learning and understanding in all aspects of business development. Mary has started and sold 2 successful businesses and started an ongoing successful charity in South Africa. Her passion for community development provides additional skills and excitement for broadening Community Futures outreach and support for new opportunities and ventures across the region.
Marketing Basics Workshop
May 18th, 4 – 6PM on Zoom
This workshop is an introduction or a refresher to Marketing Basics that any business owner can use to set their enterprise up for success. The workshop will have three components, each about 25 minutes long, with 5 minutes for discussion.
Going Digital
- Website: Copywriting, keywords, calls to action, 2-click goal and blogs
- Social Media: Organic versus paid, and the pros and cons of the top 3 channels for business
- Email Marketing: generating mail lists, e-newsletters, growing your database
Tactics that Work
- Customer Incentives
- Frequency / Membership Plans
- PR and Media Relations
Market Research
- Checking out the Competition
- Listening to your Customers
- Market Research – Make it a Habit
Limited Space!
Presented by: Lucille Ghanasihamany
Lucille has always been innovation-driven, both in her 25-year marketing and communications career and, now, as an independent consultant to post-secondary, First Nations and professional organizations. She is excited to share one of the tools in her business-building kit with the amazing Tsuts’weye community.
The Dark Art of Pricing with Andrew Gregson
May 25th • 3PM – 6PM, Zoom
Pricing is not accounting, it is marketing!
- How to use your Value Proposition
- The importance of 3: the Goldilocks effect on pricing
- How to sell your price
- How to avoid discounting
Goal of this workshop: To give you a process to make a better guess about your pricing.
PRESENTED BY: Andrew Gregson, BA, MA, M.Sc.(Econ), Intent Financial
Degrees from the London School of Economics and The University of Western Ontario.
Andrew’s experience working with an international business consultancy and being a business owner for 15 years was the impetus for his book “Pricing Strategies for Small Businesses”. He brings his expertise in finance, operations, pricing and debt restructuring to the table.
Andrew has contributed to trade journals, “Spark” on CBC National Radio and has been a guest speaker at business networking groups, colleges, universities on his topics of expertise – pricing, exit plans and debt. He has also been a columnist for 2 years and a licensed financial broker for 10 years.
Andrew has experience in operating manufacturing companies spanning 40 years in Canada and the UK.
Indigenous Tourism Workshop
June 1 – 4, 2021 at Quaaout Lodge
Through presentations, networking discussions, and hands-on workshops, participants will be able to develop their own story to market themselves and their business, building confidence in moving forward with a path to plan, launch, and grow their idea within the Tourism sector.
At the conclusion of this workshop participants will understand the Tourism industry and will leave motivated and inspired to start the journey into entrepreneurship.
Meals and refreshments included.
OPEN TO ALL SECWEPEMC COMMUNITY MEMBERS.
Learn more at www.tsutsweye.ca
June 1st – 4th, 2021
Co-hosted by:
Join the Tsuts’weye Network!
Are you a female business owner in the Shuswap? Join the Tsuts’weye Network! It’s doesn’t cost you anything and you’ll receive monthly newsletters, access to resources, tools, skills training, mentorship and be part of something really great for Shuswap female entrepreneurs!