Meet the Women Behind the Project

Carmen Massey


Carmen Massey hails from a long line of entrepreneurs and has been self-employed all her working life. Carmen completed her Bachelor of Commerce at the University of Calgary in 1996 and moved to the Shuswap shortly after, where she has owned and operated businesses for the past 22 years.  Carmen currently owns Reach Marketing Consulting and Massey Cabinetry.

Recently, she decided to further enrich her life by undertaking her Masters of Science at Thompson Rivers University.  Carmen believes in the triple-bottom-line approach to life:  sustainable economy, sustainable ecology and sustainable community.

Caroline Grover


Caroline serves us as the EIR, Chair of the Advisory Roundtable Committee and supporting the development of new programs. In addition, she serves on the Board of Interior Savings Credit Union, and was previously the CEO of the Kelowna Chamber of Commerce and a volunteer mentor with the Women’s Enterprise of BC.

An extensive career as an Economic Development Officer and as Manager of several Business Improvement Associations gave Caroline the opportunity to work extensively with hundreds of business owners. Her career began in retail management and includes Event Management.  Caroline currently designs and sells jewelry developing her Nice & Pretty brand.

Kari Wilkinson


Kari Wilkinson has been designing creative solutions for her clients since 1999. The owner of Toliver Advertising & Design Inc., her boutique design studio specialises in logo, branding solutions and website design. Kari has created and guided the Tsust’weye branding including the website design from the inception of the program.

Robyn Cyr


Robyn Cyr has been involved in Economic Development and Tourism Development for over 20 years, and has recently opened her own businessm Brabyn Business Solutions. Robyn currently develops the newsletter and provides business consultation for Tsuts’weye.

Jenna Robins


Jenna Robbins is the owner of Trilogy Solutions an interactive multimedia design studio specializing in social media and website design. Jenna and her team are integrally involved in the management of the Tsuts’weye social media and communications.

Advisory Round Table

The Advisory Round Table is a group of Shuswap business women with varied skills and backgrounds. The purpose of the A.R.T. Table is to guide the Tsuts’weye Women’s Entrepreneur and Innovation Network over the course of the project life span of three years.


Caroline Grover (Chair ) Entrepreneur In Residence, Tsuts’weye Project

Dee Lewis (Vice Chair),  Dee Lewis Employment Consulting

Deb Sterritt, Partner, Deloitte Canada

Shelly Witzky, Adams Lake Indian Band, Councillor

Marg McMaster, ADAM Integrated

Kathryn Roussel

Robyn Jespersen, HR West Consulting

Karla Ferster, Frog Friendly Coffee

Cindy Drew, Retired Business Consultant

Kathleen Seeley, Massively Human Leadership

Dawn Francois, Shuswap Nation Tribal Council

“What a difference it has made to me to have someone in my corner who has so many answers! I am so glad there is this program to help women like me. Thank you, thank you!”

Join the Tsuts’weye Network!

Are you a female business owner in the Shuswap? Join the Tsuts’weye Network! It’s doesn’t cost you anything and you’ll receive monthly newsletters, access to resources, tools, skills training, mentorship and be part of something really great for Shuswap female entrepreneurs!