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COURSE DESCRIPTION

In recent months, BC-based businesses have become increasingly reliant on digital marketing to reach customers where they’re most comfortable – online. This great ‘Digital Transformation’ is something all businesses will need to adapt to, especially if they’re looking to expand beyond the borders of British Columbia.

Join us for this FREE interactive webinar and learn the basics of digital marketing for exporters. You’ll discover best practices in selecting sales channels, key website tips for attracting buyers outside of BC, as well as the industry jargon and buzzwords you need to know to optimize your digital marketing dollars

WHAT WILL I LEARN?

  • Understanding the online customer journey
  • The art of choosing the correct keywords for your marketing copy
  • How to direct traffic to your website
  • Selecting the correct online marketing and sales channels
  • Cultural preferences and behavior online

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